Monday, May 12, 2014

On-star experience in China

Today I went to a Chevrolet dealer shop to do some a research for on-star telematics product. There are some interesting points there:

1. Dealer shop could use on-star button to demonstrate the on-star usage for POI sending and some remote service.
2. On-star must be explicitly activated by first call, it must be registered customer him/herself, it is like credit card activation process.
3. On-star has a turn-by-turn navigation, which could work even on some vehicles those without navigators, this is very interesting.
4. The voice recognition is still not well developed, now it is still recommended to use touch screen.
5. The on vehicle computer in Chevrolet is not very good, like Chinese low quality, but it provide the same service as some luxury brand, only looks and feels bad, but indeed they are the same. (May be CUE looks better, but on-star use the same back-end system only in vehicle computer differences)
6. There are two ways to extend the service, thru on-star button or thru on-star taobao shop (http://onstar.tmall.com/shop/view_shop.htm?spm=a230r.1.0.0.gXPfBF&source=suggest&suggest=navi_1_1). The on-star button activation process is very much like credit card activation process, for taobao one, it is just a like on-line shopping.


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